BRAND PHILOSOPHY
Maison de L’Asie is a luxury fragrance house born from Asian inspirations. Fusing the historic art of classic French perfumery with Asian overtures, we craft evocative olfactory odysseys that are modern, visionary and rare.
”Perfume is not a fixed art. It develops along with cultural and social changes and is marked by the epoch in which it exists.”
“We don’t simply create perfumes
We capture beautiful emotions and narratives of life in a bottle, to make timeless olfactory stories that encapsulates simplicity with elegance, and elegance with authenticity. “
OUR FOUNDER
Elizabeth, the founder of Maison de L’Asie, is a storyteller at heart.
Influenced by her grandfather, Elizabeth’s love of cinema, music and art has grown over the years as a true global citizen. She grew up in Singapore, with Shanghainese, Malay and Dutch Indonesian heritage, and has lived around the world – from Australia to Dubai, New York to South America, London to Paris – all the while absorbing and learning from these diverse cultures and environments.
Upon returning to Asia, she soon started travelling more around the region, and rediscovered its unique culture and beauty with new eyes. Choosing the medium of perfumery to tell her stories around Asia was an obvious choice, expanding on her enduring passion for scent and the grand classics of French perfumery. Elizabeth immediately understood the power of perfume as memory and emotion writ large, carrying people through time and place like invisible tapestries or photographs in an instant.
The powerful ties between scent and memory, where a beautiful fragrance triggers recollections of childhood memories and moments of our intricate and unique lives, provide the opportunity to express stories that cannot be articulated by words alone.
Presented in combination with evocative imagery of her own creation, those scented stories – olfactive snapshots and cinematic perfumes – evolved to form the foundation of Maison de L’Asie.
INGREDIENTS
We wanted our fragrances to be different from the rest. We wanted our perfumes to outperform all other perfumes.
All our fragrances are crafted with 35-40% concentrate in our lab in Grasse, France to ensure a luxurious fragrance that will develop smoothly on the skin over time.
ONLY QUALITY MATTERS
Every perfume is a composition born of a scientific alchemy of botanicals and synthetic ingredients. Only the top quality synthetics are included allowing for a broader olfactive diversity, stability and precision to achieve the signature creative balance of our perfumes.
In essence—using some botanicals would also harm the environment due to the ingredients’ scarcity and sustainability. In those instances, we only use lab-created synthetics that are safe for the environment—many of which are considered identicals as they are formulated based on the same composition as what’s found in nature.
We are committed to follow strict guidelines during all processes to respect an environmentally conscious approach. Our aim is to provide safe quality ingredients, ensuring a more hypoallergenic end product, and we do not use synthetics that are potential skin irritants.
WORLD CLASS LABS
THE STORY
BRAND PHILOSOPHY
Maison de L’Asie is a luxury fragrance house born from Asian inspirations. Fusing the historic art of classic French perfumery with Asian overtures, we craft evocative olfactory odysseys that are modern, visionary and rare.
”Perfume is not a fixed art. It develops along with cultural and social changes and is marked by the epoch in which it exists.”
“We don’t simply create perfumes
We capture beautiful emotions and narratives of life in a bottle, to make timeless olfactory stories that encapsulates simplicity with elegance, and elegance with authenticity. “
OUR FOUNDER
Elizabeth, the founder of Maison de L’Asie, is a storyteller at heart.
Influenced by her grandfather, Elizabeth’s love of cinema, music and art has grown over the years as a true global citizen. She grew up in Singapore, with Shanghainese, Malay and Dutch Indonesian heritage, and has lived around the world – from Australia to Dubai, New York to South America, London to Paris – all the while absorbing and learning from these diverse cultures and environments.
Upon returning to Asia, she soon started travelling more around the region, and rediscovered its unique culture and beauty with new eyes. Choosing the medium of perfumery to tell her stories around Asia was an obvious choice, expanding on her enduring passion for scent and the grand classics of French perfumery. Elizabeth immediately understood the power of perfume as memory and emotion writ large, carrying people through time and place like invisible tapestries or photographs in an instant.
The powerful ties between scent and memory, where a beautiful fragrance triggers recollections of childhood memories and moments of our intricate and unique lives, provide the opportunity to express stories that cannot be articulated by words alone.
Presented in combination with evocative imagery of her own creation, those scented stories – olfactive snapshots and cinematic perfumes – evolved to form the foundation of Maison de L’Asie.
INGREDIENTS
We wanted our fragrances to be different from the rest. We wanted our perfumes to outperform all other perfumes.
All our fragrances are crafted with 35-40% concentrate in our lab in Grasse, France to ensure a luxurious fragrance that will develop smoothly on the skin over time.
ONLY QUALITY MATTERS
Every perfume is a composition born of a scientific alchemy of botanicals and synthetic ingredients. Only the top quality synthetics are included allowing for a broader olfactive diversity, stability and precision to achieve the signature creative balance of our perfumes.
In essence—using some botanicals would also harm the environment due to the ingredients’ scarcity and sustainability. In those instances, we only use lab-created synthetics that are safe for the environment—many of which are considered identicals as they are formulated based on the same composition as what’s found in nature.
We are committed to follow strict guidelines during all processes to respect an environmentally conscious approach. Our aim is to provide safe quality ingredients, ensuring a more hypoallergenic end product, and we do not use synthetics that are potential skin irritants.
